At Vittena, we value knowledge and revere wisdom. We constantly aspire to bring the most innovative and client-centric solutions to our customers. To achieve this, we not only meet the industry benchmarks or emulate best practices, but we push our thought process to achieve new levels of excellence and re-define standards. We firmly believe that wisdom only deepens when it is shared with others. In our quest for wisdom creation, we have set up an innovative culture at Vittena, which has inspired us to bring these intellectual capsules to you.
Ms. Pooja Maloo is a practicing chartered accountant and an ardent writer on financial domain. Besides her professional qualification as Chartered accountant, she holds a Postgraduate diploma in business administration (PGDBA) from Symbiosis center of learning, Pune. She is also a diploma holder in graphic designing and multimedia. Even after having passed a number of examinations in relation to derivatives, mutual funds etc. she feels the journey of learning has just started. Being, an analyst requires a vigilant awareness of financial trends. She by her inquisitive nature and the quest for knowledge tries to be at par with the financial world, and share a part of it through her writings.
In this category of knowledge enhancement, you can access an ‘A-Z’ concept thesaurus of Accounting. Commonly used terms such as assets, liabilities, net worth, balance sheet, capital budgeting, depreciation, fund flow and cash flow statements are explained in the most comprehensive manner. The concept description is designed to suit the understanding of amateurs and professionals in accounting services alike.
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Financial services seem to begin and end at numbers, but without an in-depth analysis, these services can easily be rendered futile. In this category of wisdom generation, analytical tools like ‘ratio analysis’ and strategic management are discussed in-depth.
This category is dedicated to understanding the impact of external influencers such as macro and micro economic changes on financial and accounting policies of an organization and individual. How domestic and international economy changes and how companies should strategize their finances, keeping in line with these changes is discussed in-depth.
Individual and corporates treat their wealth in the same manner and look for avenues to grow it with minimal risk and assured return. This category discusses in detail, the concept of investing in IPOs. How and why NRIs invest in India is also explored in this category.
Debt is as potent a source of capital as equity. Companies that understand that tend to maintain their assets and liabilities judiciously and successfully raise debt for further growth. In this category, a thorough understanding of ‘Debt Fund’ is provided and the process as well as consequences of returning the debt is discussed.
Developed in a fashion similar to accounting knowledge, this category delves into the financial world. An all-comprehensive detail about commonly used financial terms such as leverage, lease financing, hedging, monetary policy, current account deficit and sources of international finance, is provided in this section. How companies conducting costing and raise finance, is also described aptly in this category.